BBL Family Law
BBL Family Law required a refresh of their logo and a new WordPress website.
The Challenge
BBL Family Law’s previous logo was functional but lacked clarity and simplicity, making it less effective in establishing a strong visual identity in a competitive market. Its complexity also made it less memorable in both digital and print applications, highlighting the need for a refresh.
In addition to the new logo, a refreshed WordPress website was essential. The existing site was text-heavy and cluttered, making it challenging for potential clients to quickly understand BBL’s key messages and services. A more user-friendly design was needed to engage visitors, guide them smoothly through the site, and leave a lasting impression of professionalism and empathy.
The Solution
We created a new logo that was both simple and memorable, enhancing brand recognition while preserving key elements of the previous design to maintain continuity. The logo was designed for versatility, ensuring it would be easily recognisable across all platforms, from business cards to the website and social media. The result was a fresh, eye-catching logo that effectively conveyed the firm’s commitment to clarity, professionalism, and approachability.
For the WordPress website redesign, our goal was to create a more engaging and accessible online experience. We worked closely with a professional copywriter to ensure the content was personable, friendly, and approachable, reflecting the firm’s supportive role in clients’ lives during challenging times. The new design emphasised a clean, modern layout with intuitive navigation, allowing users to easily explore the site and feel confident in reaching out to BBL Family Law for assistance.